Retailers benefit from summertime Florida mangos at Seasons Farm Fresh

From The Produce News | 1 June 2023

Overview of mangos from Florida in the U.S. market, complemented by charts from Agronometrics. Original published on May 31, 2023. 

Florida mangos offer multiple benefits for regional East Coast and Southern retailers this coming summer.

While this fruit may not hold as large a position in the market as other sources, it offers a fresher, tastier option for many customers, according to Gabe Bernal, vice president at Seasons Farm Fresh Inc.

“This is tree-ripened fruit,” said Bernal. “They are much sweeter than imported mangos, and the fruit doesn’t have to undergo treatments such as hot water or irradiation that imported mangos do. Though we support many other mango programs, nothing tastes as sweet as tree-ripened fruit.”

Florida mangos can be marketed as homegrown, local/regional and small farm products by retailers, according to Bernal. “Florida retailers have long recognized the value of promoting the Florida mango,” he said. “We’re working with retailers and distributors in Florida and through the Southern and East Coast U.S. regions to expand the marketing opportunities for the Florida mango. This is especially pertinent as consumers look more and more at where their food comes from and prefer local or regional options especially in the summertime.”

Seasons Farm Fresh expects a solid season this year beginning in May. “This season appears to be a bumper crop,” said Bernal. “Volumes will be much larger than they have been the last three to four years, and we expect to have four to five loads per week available through August.”

mango volumes by history 7

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

The Florida mangos are sold under the company’s colorful Miami Mango brand as shown on boxes, bands and PLU stickers.

“The Miami Mango represents the farmers who stay true to the quality as well as the impact in agriculture that our beautiful state of Florida provides,” said Bernal. “International competitors and hurricanes may try to knock us down, but we are here to stay and show the world what all our local consumers already know: Miami Mango is the way to go!”

The company also offers USDA Certified Organic mangos. “We should have one to two loads a week of organic fruit available in addition to our conventional offerings,” said Bernal. “Our pack is a four-kilo box with counts ranging from six to 12.”

Retailers can find marketing support behind the Florida mango from several organizations.

“June is National Mango Month, so it’s a great time to really promote this product,” said Bernal. “We work with the National Mango Board and Fresh from Florida, and we have inserts to go along with the fruit boxes. We are also happy to send sample boxes to let customers know what we’re all about. We partner directly with retail customers to put together what works for them as far as promotions and marketing.”

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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