Well•Pict berries ready for fall promotions

From The Produce News | 14 October 2022

Overview of strawberries from California in the U.S. market, complemented by charts from Agronometrics. Original published on October 10, 2022. 

With cooler months and the holidays on the horizon, Well•Pict continues to provide premium, proprietary berries as it keeps true to year-round availability.

“We have finished packing strawberries out of our Watsonville fields. We will begin transitioning our raspberries from Watsonville to Baja California,” said Dan Crowley, vice president of sales and marketing. “Our Oxnard fall crop is in full swing, just in time for fall promotions. As the weather goes from warm to much cooler, it’s a great time for retailers to place strawberries in the front of their produce aisles; this reminds shoppers of Well•Pict Berries’ year-round availability.”

strawberry volumes by or 5

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

The Well•Pict trade show crew will be in Orlando, FL, in booth No. 1959 for the IFPA Global Produce & Floral Show at the Orange County Convention Center. The company will be serving up a delicious Well•Pict Berries strawberry shrimp ceviche.

The company said its sales team is excited and eager to reunite with clients and colleagues that they haven’t seen face-to-face since the last in-person show, previously known as PMA’s Fresh Summit, in 2019.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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