Sun Belle Reveals New Variety and Proprietary Blackberries in Peak Production; Janice Honigberg and Jennifer Sparks Share

From And Now u Know | 9 May 2023

Overview of blackberries from Mexico in the U.S. market, complemented by charts from Agronometrics. Original published on May 5, 2023. 

SCHILLER PARK, IL – What’s that? A new variety in the berry patch? It sure must be sweet, as Sun Belle recently announced peak production of Sun Belle blackberries and Green Belle organic blackberries—with a new Erandy variety in the mix.

“The sunlight and beautiful spring weather on our farms are producing abundant volumes of extra sweet berries, sure to delight consumers and move retail sales,” said Sun Belle President and Founder Janice Honigberg. “Packed on the farm, our blackberries then go to one of our five distribution centers where they are carefully inspected to ensure the highest quality product for our retail partners and their customers.”

Optimal temperatures and growing conditions are resulting in peak production of blackberries from central Mexico through late May. Premium proprietary varieties Aketzali and Amelali, as well as the new Erandy variety, provide consumers with large, shiny, flavorful, and sweet blackberries.

blackberry volumes by hi 2

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

As noted in the release, Sun Belle proprietary blackberries were recently spotlighted at the Produce for Better Health (PBH) Consumer Connection, impressing registered dieticians, nutritionists, and lifestyle influencers with their color, size, texture, and flavor profile. Attendees of CPMA’s Convention and Trade Show in Toronto sampled the premium varieties last week, noting their brilliant shine and deliciously sweet taste.

“From the eyes to the mouth, these berries provide an excellent eating experience,” commented Jennifer Sparks, the Director of Marketing and Communications for Sun Belle.

Sun Belle markets and distributes blackberries year-round. The company imports the Aketzali, Amelali, and Erandy varieties from Mexico from August through mid-June. Sun Belle also markets excellent University of Arkansas varieties from Georgia, North Carolina, New Jersey, and Arkansas throughout the summer.

Sweet summer snacking is on the horizon, and we can’t wait to see what else is in store.

The News in Charts is a collection of stories from the  complemented by charts from Agronometrics to help better tell their story.

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