Sugar Mangos to debut in the U.S. in March

From Fresh Plaza | 27 February 2023

Overview of mangos from Colombia in the U.S. market, complemented by charts from Agronometrics. Original published on February 27, 2023. 

Colombia’s Sugar Mango™ Association is preparing for the first entry into the United States market, with arrivals beginning the second week of March. Preparations for entry to the U.S. have been underway for several years. U.S. consumers will get their first taste of this sweet, pocket-sized mango with a complete marketing and social media campaign titled “We’re Small, Sweet, and Easy to Eat.”

These naturally grown “pocket mangos” fit in the palm of a hand and are unique due to their ability to be eaten with their skin. They have red and yellow, fragrant flesh with a sweet juicy taste and a Brix level of 22. Unlike other exotic mangos, sweet Sugar Mangos do not have a fibrous taste. These mangos are grown naturally, non-GMO and have a peak harvest season of April through August.

mango volumes by origin 1

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

Sugar Mangos are exclusively grown on Colombia’s tropical Caribbean Coast, close to Santa Marta. The tropical trade winds and unique soil create an ideal microclimate for this fruit, with an edible skin, much thinner than traditional mangos. The fruit is highlighted for its extreme popularity in the region, known generically as “Mango de Azucar.”

Sugar Mangos also undergo a proprietary pre-harvest and cultivation method, with an immediate cool chain and a patented, food-safe wash applied post-harvest to condition the fruit well for travel and the best possible taste and shelf life. The Sugar Mango Association is the manager of the Sugar Mango trademarks at origin and globally.

The Association and program are open to qualified growers, distributors, exporters and importers via license. The variety and brand are trademarked at origin in Colombia and in various international markets, including the United States.

“Sugar Mangos deliver a special and unique taste experience to the consumer and allow growers, distributors, exporters and importers to all align in a more precise way to ensure a consistent and quality taste experience,” said Nicolas Mairon, development director for Sugar Mangos brand and licensing programs. “We worked for several years with family farmers to prepare this product for export and for the high expectations of consumers in the North American and European markets.”

Sweet Sugar Mangos are offered commercially in 2 kilo (4.45 pound) cases, which hold 17-22 mangos. Branded retail kits, POS signage, digital tools and a social media campaign are all available to help merchandise this fruit.

A limited quantity of 6,000-9,000 cases will be offered weekly in the United States for the initial seasons. The exclusive importer of Sugar Mangos in the United States is Seasons Farm Fresh, Miami, Florida.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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