South American avocado companies join forces

Overview of avocados from South America in the U.S. market, complemented by charts from Agronometrics. Original published on November 30, 2023.

Through a comprehensive strategic alliance between the Chilean avocado producing and exporting company, Cabilfrut, together with Green SuperFood – an avocado production company in Colombia and additional operations in Brazil – have joined forces to enhance their offer with commercial programs in the U.S., Europe, Asia and Latin American markets.

“Our alliance is planned for the long term,” says Juan Pablo Cerda, executive director of Cabilfrut. “We seek to integrate the strengths of both companies, from production to logistics and commercial.”

“Our bet is ambitious, but at the same time, totally realistic,” adds Cerda. “Green SuperFood already owns and operates a high-standard packing facility, which provides additional reliability to the operation in Colombia. The idea is to promote it so that all the avocados that both companies produce in Colombia, will be processed there.”

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

Likewise, Rodrigo Manzo, director of Green SuperFood, anticipates that in the medium term, it hopes to add other origins and other products, which go in the same direction as the strategy of this alliance.

“In the immediate future, we have begun utilizing physical and human infrastructure in a complementary manner. This reduces costs and improves operational agility, resulting in an optimal fruit offering, not only in quality but also in volume and service. This will allow our producers to obtain a better return,” says Manzo.

Through this alliance, growth, efficiency and better results are expected, with “more producers joining this idea,” says Cerda.

Cabilfrut and Green SuperFood are simultaneously working on unifying their image and label to become one of the most recognized companies in their target markets.

Both companies are excited and confident in this alliance since they share fundamental values for a successful business, such as knowledge of the avocado industry and experience in marketing. Added to this Green SuperFood’s work in the growth of the avocado industry in Colombia, with a focus on social awareness and sustainability in its operations, and the long and extensive experience and knowledge of the avocado industry, especially in marketing, that Cabilfrut has had for more than 34 years in the markets.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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