Overview of stone fruit in the U.S. market, complemented by charts from Agronometrics. Original published on September 19, 2023.
LOS ANGELES, CA – The plum category may soon be seeing an exciting boost thanks to Pacific Trellis Fruit. The year-round grower, shipper, and marketer is bolstering its premium stonefruit program, adding Donut peaches and Extra Sweet nectarines to its inaugural offering of imported specialty plum varieties this coming year.
“Our imported specialty stone fruit offerings are shaking up the category,” mentioned Dan Carapella Jr., Vice President of Sales—Fresh Fruit. “Last year, we collected data from case studies showing the enormous success retailers had with the program. These wildly sweet and juicy plums, along with flavorful nectarines and donut peaches, are available through April.”
As a press release outlined, Pacific Trellis is now gearing up for the new high-flavor arrivals from Chile, with the Donut peaches available in mid-December and Nectarines beginning in January. These newly introduced SKUs will be available alongside four other specialty and premium plum offerings—Lemon plums, Extra Sweet, Watermelon, and Sugar plums—in both 1 or 2 lb clamshells. Promising quality, convenience, and safety, the high-graphic labels will pop on displays and invite more consumers to try the enticing fruit.
“We are excited to offer the specialty stone fruit program to customers,” said Carapella. “The varieties offer a unique merchandising opportunity, capturing strong sales opportunities for the winter stone fruit category.”
The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.
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