Orchard View projects large cherry crop for 100th year

From Produce Blue Book | 16 April 2023

Overview of cherries in the U.S. market, complemented by charts from Agronometrics. Original published on April 13, 2023. 

THE DALLES, Ore. — Good things come with time, and this year’s Orchard View BB #:302562 cherry season is no exception.

Slated to begin as much as two weeks later than usual due to chilly early spring weather, Orchard View’s centennial season is shaping up to be large in volume and excellent in quality.

“Our flower counts show potential for a very nice crop,” said Brenda Thomas, Orchard View Cherries’ president. “We are excited that our 100th anniversary season shows so much promise. We expect to begin mid-June, with peak availability June 24 to July 31, prime timing for July 4 promotions.”

Orchard View was established by Thomas’ great-grandparents in 1923. Over the years the operation evolved to specialize in the true craftsmanship of cherries — and only cherries. Thomas’ team now manages over 3,500 rain-shadowed acres along the Columbia River, with cherries planted in microclimates carefully suited to each variety. The season will kick off with Chelan, followed by Bing, Kordia, Lapin, Regina, Skeena and Sweetheart, carefully staged to assure the best cherry available at any given time is the one delivered to the market.

cherry volumes by origin

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)


While honoring the farm’s heritage this season, Thomas and the team will plant new trees with an eye to the future, featuring such varieties as the Pearl and Royal series, newer varieties for Orchard View.

Thomas credits the enduring success of the farm to the efforts of the families who have worked alongside her own to bring cherries to the market each year.

“Our cherry family includes many in our community who join us as we grow, harvest and pack,” she said. “A lot of expertise and a lot of heart goes into producing what we believe are the world’s best cherries. We are grateful for everyone who contributes, from our neighbors in The Dalles to those who travel to work with us each season, as well as the retailers who stock and promote our brand year in and year out.”

Thomas notes that the Orchard View family also extends to marketing partner Oppy BB #:113404, the leading fresh produce grower, marketer and distributor, who relocates key staff to the farm each season to deliver expect the world from us service.

“We are proud to be linked to a grower of Brenda’s stature and discernment,” said James Milne, senior vice president of marketing and categories at Oppy. “Our team is in the trenches with hers through the intense eight-week harvest period. We have every confidence in the superior quality of the fruit: from the unique terroir of The Dalles to the unparalleled on-orchard expertise to the Unitec Cherry Vision3 sorter in the pack house — Orchard View is perfectly positioned to give our customers the best cherry experience possible.”

About Oppy

Growing, marketing and distributing fresh produce from around the globe for 165 years, Vancouver, BC-based Oppy discovers and delivers the best of the world’s harvest. With over 50 million boxes of fresh fruits and vegetables grown on every continent moving through its supply chain annually, Oppy offers popular favorites from avocados and berries to apples and oranges year-round, alongside innovative seasonal specialties. Over the years, Oppy has introduced North Americans to a number of items across its diverse produce range, including Granny Smith, JAZZ and Envy apples, as well as green and gold kiwifruit. Go to oppy.com to learn more.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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