New jumbo strawberry brand launched

From Fresh Plaza | 9 March 2023

Overview of strawberries in the U.S. market, complemented by charts from Agronometrics. Original published on March 9, 2023. 

The strawberry season just got a bit sweeter with Naturipe Farms’ debut of its Mighty Reds™ jumbo strawberries, which come bigger in size, taste and sweetness.

“These delicious berries are so big, we can barely fit two in our hand. The bigger the berry, the more there is to slice, share and eat,” says Jerry Moran, vice president of sales. “We are so excited to see the hard work, dedication and commitment of our growers pay off in such a big way.”

Mighty Reds will be on full display in a new single-layer 20-ounce clamshell. With wash away labels, sustainable packaging was created to hold up to 15 berries. These premium strawberries will be available for a limited time.

The berries are the newest member of Naturipe’s family of extra-large berries. These jumbo berries join the company’s proprietary big blueberries, Mighty Blues™. Both of these huge berries are vibrant in color and pack a burst of flavor.

strawberry volumes by or 2

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

“We are always looking for new and innovative ways to deliver berries that customers have come to expect from us,” says Jim Roberts, president of sales. “We are confident consumers will find these to be the sweetest, biggest and best strawberries around!”

The strawberries are hand-picked by the company’s California growers in Oxnard, Santa Maria, Salinas and Watsonville.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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