New Chilean Table Grape Committee announces strategic plan

The president of The Chilean Fruit Exporters Association, Iván Marambio, together with Ignacio Caballero, Coordinator of the Table Grape Committee and Director of Marketing of ASOEX, announced a strategic plan for the newly formed grape committee. This is an important step in enhancing the competitiveness of Chile’s grape industry in international markets.

In July, the ASOEX Board of Directors ratified the formation of a new Table Grape Committee, to generate strategies to face the various challenges that have been affecting this sector for some time. “Last season was one of the most complex for the Chilean fresh fruit industry BB #:154283, but especially for the grape sector. We formed the Chilean Table Grape Committee to generate a strategic plan to improve quality and strengthen our competitiveness in international markets. The industry is committed to working together as a sector. As the world’s premier supplier of table grapes, we will move forward with greater force than ever,” Caballero stated.

He indicated that the strategic plan includes three pillars:

1) Lead, coordinate, unite and communicate
2) Improve the condition of the fruit
3) Improve competitiveness

Caballero added that, to achieve these pillars, “the Committee has established 16 initial actions, among which the development of an estimation program stands out, in order to deliver accurate and ongoing updates on export volumes throughout the season. This is already being implemented, with the first estimate ready.”

He added that the Committee will release at least four estimates during the 2022-2023 season. A second will be delivered on October 21, a third at the end of November and a fourth at the end of December 2022.