Naturipe offers limited-edition packs of biggest and sweetest berries

From The Produce News | 6 March 2023

Overview of strawberries from California in the U.S. market, complemented by charts from Agronometrics. Original published on March 3, 2023. 

The strawberry season just got a bit sweeter with Naturipe Farms’ debut of its Mighty Reds strawberries, which come bigger in size, taste and sweetness. These high-quality jumbo berries provide endless eating possibilities for any strawberry lover.

“These delicious berries are so big, we can barely fit two in our hand. The bigger the Naturipe berry, the more there is to slice, share and eat,” said Jerry Moran, vice president of sales at Naturipe Farms. “We are so excited to see the hard work, dedication and commitment of our growers pay off in such a big way. Retailers may need to build bigger shelves to hold these ginormous berries and shoppers should get ready for big flavor in these sweet and juicy jumbo berries.”

Mighty Reds will be on full display in a new single-layer 20-ounce clamshell. Sustainable packaging, with wash away labels, was created to hold up to 15 red and delicious berries. These premium strawberries will be available for a limited time, so retailers won’t want to miss the opportunity to add these berries to their shelves.

strawberry volumes by hi 8

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

Mighty Reds are the newest member of Naturipe’s family of extra-large berries. These jumbo berries join Naturipe’s proprietary big blueberries, Mighty Blues. Both of these huge berries are vibrant in color and pack a massive burst of flavor that will satisfy anyone’s sweet tooth, big or small.

“Naturipe Farms is always looking for new and innovative ways to deliver great tasting and good-for-you berries that customers have come to expect from Naturipe,” said Jim Roberts, president of sales at Naturipe Farms. “We are confident that consumers will find our Mighty Reds to be the sweetest, biggest and best strawberries around!”

These sweet strawberries are hand-picked by Naturipe’s California growers in Oxnard, Santa Maria, Salinas and Watsonville, CA.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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