Keystone Fruit Marketing Spotlights Eastern Apples; Lisa Fetterhoff Comments
From
| 12 September 2023
Overview of apples in the U.S. market, complemented by charts from Agronometrics. Original published on September 8, 2023.
GREENCASTLE, PA – When you think of fall, what fruit immediately comes to mind? If you didn’t say apples, I’m calling your bluff! Apples are synonymous with the season, and consumers want the best of the best to fill up their carts. Keystone Fruit Marketing, a division of Progressive Produce, partners with growers from Pennsylvania, Virginia, West Virginia, New York, Michigan, and New England to ensure a wide variety of apples to fulfill customers’ needs.
“Apples were the first commodity Keystone took to market. And the first grower they worked with, El Vista Orchards in Fairfield, Pennsylvania, is still a grower partner today,” Lisa Fetterhoff, Director of Operations, shared. “We get started every year in August with Ginger Golds, which are quickly followed by Gala, Honeycrisp, and Macs. We also have an ample supply of Red and Gold Delicious, Ambrosia, Romes, Fuji, EverCrisp®, and Pink Lady. Plenty of options for everyone!”
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
As a press release noted, apples from the East Coast are in high demand throughout the fall season, as well as into the Thanksgiving and Christmas holidays. They’re also key for promotions during January, when consumers start looking for healthy solutions to kickstart their New Year’s resolutions.
Keystone is happy to work alongside retailers to communicate supply for promotions. There will be a peak supply of apples from November through January.
“Retailers should offer their consumers options with bags and loose apples. If space is tight, occasionally switch up the apple varieties to keep things fresh and exciting,” advised Fetterhoff. “Want to boost sales even more? Pair apples with specialty cheeses in the deli department or feature a small apple display near checkout for those looking for a healthy, on-the-go snack! Getting our growers’ apples into our retailer partners’ stores so consumers can enjoy high-quality Eastern Apples is what we love to do.”
The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.
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