“Demand for Mexican berries, especially premium varieties, constantly increasing”

From Fresh Plaza | 25 July 2023

Overview of berries from Mexico in the U.S. market, complemented by charts from Agronometrics. Original published on July 21, 2023. 

The demand for Mexican berries in the markets of the US, Canada and Japan are increasing, with especially the premium varieties that are constantly increasing. According to Gerardo López, Commercial Director of the exporter Berry Lovers in Mexico: “We are looking to expand into more markets around the world, obviously this goal goes hand in hand with the challenge of optimal sales planning and logistics.”

Berry Lovers are based in Leon, Guanajuato, Mexico. They grow and export four different types of berries – conventional and organic blueberries, blackberries, raspberries and strawberries. The blueberry varieties include Pop, Beauty, Atlas and Biloxi; the blackberry varieties are Sultana, Tuppi; the raspberry variety is Clarita; and the strawberries are San Andrea and Frontera. “We are mainly seeing the increase in volume of our raspberry Clarita and the varietal change of our Sekoya varieties,” says López.

During the 2022-2023 season their volumes in tonnes for the different berry types were, blueberry 2,800 tons, blackberry 299 tons, organic blueberry 195 tons, raspberry 105 tons and strawberry 80 tons. “We are growers and distributors of Mexican berries. We have an estimated volume for this 2023 – 2024 season that has just started of 3,000 tons of blueberries, 400 tons of raspberries, 500 tons of blackberries, 500 tons of strawberries and 700 tons of organic blueberries,” predicts López.

all commodities volumesqwe

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

These big volumes requires Berry Lovers to also find new markets where people can enjoy the fruit says López. “Our key export markets are Canada, US and Japan. The demand for Mexican berries is constantly increasing, especially for the premium varieties we offer. We try to establish a programme before the start of the season to take care of both our growers and our customers, mainly to avoid price variations that affect both parties,” he concludes.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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