Costco Shoppers Can’t Get Enough Of These ‘Unreal’ Strawberries

From Mashed | 7 January 2022

Overview of strawberries in the U.S. market, complemented by charts from Agronometrics. Original published on January 04, 2022. 

It’s hard to resist a bunch of fresh strawberries. But in the winter months, it’s not always easy to come across fresh, bright berries, considering they’re out of season. Still, grocery stores around the United States continue to ship them in, although they aren’t always grown locally. Whole Foods, for example, reports that it typically gets strawberries from Central and South America during the winter, though they occasionally come from Florida or Southern California.

Volumes (in Kg) of strawberries in the US Market

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

Per the experts at CambridgeHOK, technology has continued to aid in the development of greenhouses, with new systems promoting better lighting and water operation. Now, more places around the U.S. have been able to grow produce out of season — something that once felt impossible. Stores such as Costco have been taking full advantage of this, and its customers have noticed. Recently, Costco shoppers raved about the store’s strawberries, and it turns out they are grown locally in the U.S. — even in the winter.

Costco shoppers are obsessing over the strawberries

It looks like Costco is good for more than just bargain prices and big packaging. Their produce section has members voicing their excitement on forums such as Reddit. When one user posed the question about whether anyone else enjoys the chain’s strawberries as much as they do, they were met with plenty of agreement.

In December 2021, the original poster raved about the $10 “bargain” price for the “most delicious” strawberries they’ve ever had. Several users revealed the strawberries are grown in greenhouses in North Virginia, then shipped to Costco locations throughout the United States. “Yes! They are unreal,” one Reddit user wrote in response to the original poster’s words. Someone else said their toddler nearly ate the entire box when they purchased the fruit — a testament to their flavor, we’ll assume.

There were a few others who felt the strawberries were just all right, but plenty were pleased with the berries’ flavor for something so out of season. (Strawberries are typically in season in June, per Epicurious.)

Historical volumes (in Kg) of strawberries in the US Market
chart 1

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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