California strawberry season seeing increasing volumes

From The Produce News | 7 March 2024

Overview of strawberries from California in the U.S. market, complemented by charts from Agronometrics. Original published on March 6, 2024.


Naturipe Farms kicked off California strawberry season with increasing volumes of its delicious varieties of strawberries. Naturipe, one of the world’s largest producers of fresh berries, will offer several of its proprietary varieties and premium berries, including the supersized Mighty Reds, Greenhouse variety and of course the familiar favorite conventional and organic strawberries.

While Mother Nature pushed back the start of the season, Naturipe is still expecting outstanding quality on its California strawberries for the spring season. Production is increasing now through the next few weeks and the crop will feature large, juicy, flavorful strawberries. The proprietary varieties offered by Naturipe are part of the company’s New Era of Berries, which is defined by improved quality of berries; ramped-up innovation in breeding, growing and packaging; and continued top prioritization of sustainability throughout the business.

strawberry volumes by hi 7

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)


“The start of California strawberry season is one of Naturipe’s favorite times of year and we’re pleased to continue our New Era of Berries by offering flavorful, high-quality, and healthy strawberries,” said Jerry Moran, vice president of sales for Naturipe Farms. “Whether you’re looking for our industry-leading conventional and organic berries or you’re looking to try our jumbo Mighty Reds and our flavor-forward premium varieties, Naturipe has the sweet strawberries for your shoppers are looking for.”

Every season, Naturipe operates with the values of high-quality berries, innovative breeding and growing practices and a commitment to sustainability. In its New Era of Berries, Naturipe looks forward to bringing more attention to its significant strides in these areas.


The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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