Blueberries in Charts: Peru, reshaping the U.S. blueberry market

Riding on the coattails of my previous Blueberries in Charts article, I wanted to take a closer look at Peru as it begins its fourth year as an important player in the U.S. market.

Lined up right after the U.S. season and right before Chile, Peru is filling a window with its peak between October and December, a peak period also held by Argentina.

This strategic spot allows Peru’s producers to take advantage of some of the best prices on the market. Previously Argentina was the main benefactor of this window, which made sense given that most of their fruit had to travel by air.

Since Peru enjoys the ability to ship its fruit by sea, producers have been able to gain a substantial margin on sales, right in a period that was so difficult to satisfy prior to the development of the origin. These trends have fueled massive growth, with 20-times more blueberries shipped in 2017-18 than in 2013-14.

With the Peruvian blueberry export association, ProArandanos, forecasting a massive 60% rise in exports this year, the markets will have to balance out how Argentina and Chile will compete with this massive influx of volume. As with any other commodity, the champion of this clash of titans will be the producers that can keep their costs the lowest, ensuring that they take home the largest profit margin.

Written by: Colin Fain
Original published in FreshFruitPortal.com on September 12, 2018 (Link)