Avocados From Mexico turns 10, boasts an $11.2B business

From The Packer | 26 October 2023

Overview of avocados from Mexico in the U.S. market, complemented by charts from Agronometrics. Original published on October 25, 2023.

ANAHEIM, Calif. — Avocados From Mexico celebrated its 10th anniversary at the International Fresh Produce Association’s Global Produce and Floral Show, Oct. 19-21, with a VIP event in its booth.

“We think this is a special time for us,” said Avocados From Mexico President and CEO Alvaro Luque, addressing the group gathered in the booth. In 10 years, the AFM brand has tripled and now does more than $11 billion in business each year, he said.

avocado volumes by origi 3

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

Luque also spotlighted recent AFM promotions including its newly launched AVOLAB, its partnership with college football and new tailgate week promotion with Jesse Palmer.

“In this country, if you throw a football, you have to have guacamole,” said a smiling Luque.

Another key AFM partnership is with Susan G. Komen. In honor of breast cancer awareness, Luque said the Avocados From Mexico booth would “go pink” the following day at the show.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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