Apple shipper’s Midwest footprint expands

“Honeybear Brands and The Elite Apple Company fit together as they both believe in the progress and furthering the produce industry,” says Don Roper, vice president of Honeybear Brands. “On the horticultural front, Elite Apple is investing in its orchard practices to produce fruit from impressive orchards in the Midwest. From a facility standpoint, it is heavily invested in modern technology to simultaneously provide high quality and large volumes of premium packed fruit, with the ability to scale. Its team is a natural match for our expanding Midwest and national distribution programs.”

“Catering to retailers with marketing and in-store activations is an important part of building a successful brand in today’s competitive retail landscape. By leveraging these strategies to build brand awareness, enhance the customer experience and drive sales, brands can create strong relationships with retailers and position themselves for long-term success,” said Roper.

Elite Apple increases the Honeybear Brands’ current supply of Midwestern regional varieties which provides retailers with locally-grown Midwest apples. Honeybear Brands’ Washington production also complements this offering with Washington-grown organic and conventional supply of national apple varieties as well as the grower-direct import apple program from the Southern Hemisphere. The combination provides retailers with supply assurance from premium apple-growing regions capped with the Honeybear Brands’ standard of product quality and customer service.