In this installment of the ‘Agronometrics In Interviews’ series, Sarah Ilyas conducts an exclusive interview with Jan-Henrik zum Felde, Key Account Manager at Herbert Widmann GmbH. The series is based on interviews with esteemed professionals from the industry, focusing on a specific origin or topic visualizing the market factors that are driving change.

Can you tell me a little bit about Herbert Widmann? 

We specialize in berries and are part of the Gemüsering Group. We currently import primarily from our own fields and production facilities in Chile, with additional partnerships in Peru. We have our own production in South Africa and a project is currently in the start-up phase in Namibia. In terms of exports, we mainly export to Germany and Austria, utilizing our strong local presence. We also export to Spain and Italy through our global berry division within Gemüsering, while Herbert Widmann handles exports to Austria, Switzerland and other regions in Eastern Europe.

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