Strong summer supply of avocados for Westfalia

From The Produce News | 22 July 2022

Overview of avocados in the U.S. market, complemented by charts from Agronometrics. Original published on July 18, 2022. 

Westfalia Fruit expects to have a plentiful supply for the U.S. market throughout the summer months. This year,“National Avocado Day falls on Sunday, July 31, and Westfalia said it guarantees retailers a full supply of the highest quality fruit possible to meet shopper demand around this consumer holiday.

avocado volumes by histo 65

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

Aside from national consumer holidays, avocado consumption has grown exponentially over the past two decades. Westfalia has successfully kept up with growth in consumer demand through their leading avocado innovation, vertically integrated supply chain and national distribution network.

“We have a direct influence on quality and supply chain,” said Raina Nelson, president and CEO of Westfalia Fruit USA LLC. “We not only grow our own fruit, but also source, ripen, pack, process, and market quality avocados year-round — all in a sustainable manner. We are experts at ripening avocados and retailers and consumers alike will surely benefit from the Westfalia difference for delivering excellent product.”

Westfalia grows and operates a multi-national footprint and determines the best routes to ensure year-round supply. Now through September, Westfalia offers avocados in Mexico, California, Peru and Colombia.

avocado volumes by origi 26

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

“There’s a reason we’re at the forefront of the global avocado market,” said Nelson. “Our team of expert scientists and researchers at Westfalia Technical Services is constantly working to enhance the future of avocados, from seed to plate. The in-house dedicated team of scientists and technicians focuses on varietal development, innovation, and environmental matters.”

Merchandising Suggestions:

Guacamole and burgers are two of the most common ways avocados are used by consumers. Summer is the season of get-togethers, cookouts and pool parties, which means shoppers will be whipping up their best guacamole and burger recipes.

Merchandise avocados with traditional guacamole ingredients to entice consumers to make a batch for any upcoming summer occasion. Display fresh avocados with onions, tomatoes, cilantro and jalapeños to provide shoppers with all they need for a summertime guacamole. Lime juicers, molcajetes, spatulas and stuffed burger presses are also a few gadgets that would successfully spark ideas for shoppers’ summer meals using fresh avocados.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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