Sarah Quackenbush Details Organic North Bay Produce Blueberry Season

From And Now u Know | 13 July 2023

Overview of organic blueberries in the U.S. market, complemented by charts from Agronometrics. Original published on July 11, 2023. 

TRAVERSE CITY, MI – Are you excited to travel to Monterey, California? I know the AndNowUKnow team is, for organic innovations are just around the corner at the 2023 Organic Produce Summit (OPS). Sarah Quackenbush, Sales Manager for North Bay Produce, and I couldn’t contain our excitement as we talked shop in the lead-up to the show.

“North Bay Produce is excited to talk about our organic North American blueberry crop with OPS attendees this year,” Sarah tells me. “We will be showcasing our beautiful blueberries, which are very large this season with excellent quality.”

As the weather continues to stay hot this summer in the United States, having a punnet of fresh blueberries already puts my mind at ease and into a deep blue sea of fresh sweetness.

Following soon after the show, North Bay is expecting sufficient supplies of more delicious blueberries to keep up with consumer demand.

“Starting in August and through the end of the year, we are expecting large volumes of organic Peruvian Sekoya blueberries,” continues Sarah. “That is a huge opportunity for customers to create incremental sales in the organic berry category.”

blueberry volumes by ori 2

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

I’m already imagining those fresh and delicious berry applications—and I’m sure your shoppers are eagerly enjoying their own berries by the package. With organic interest continuing to rise among consumers, now is the perfect time to put these berries front and center.

“We hope to see our existing customers at OPS, as well as get our face out there with customers we may not know yet to capitalize on organic interest,” Sarah explains. “OPS is important because of the number of buyers it attracts. Additionally, the ever-growing focus on organic products keeps our team engaged and interested to learn how North Bay can continue to advance our progress in the industry.”

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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