Oppy expands supply network to grow avocado consumption
From
| 3 August 2023
Overview of avocado supply in the U.S. market, complemented by charts from Agronometrics. Original published on August 2, 2023.
Oppy’s avocado supply is expected to remain consistent through the late summer and fall, says said Rodrigo Lopez, category director of citrus and avocados for the marketer.
“We anticipate maintaining steady momentum throughout the season, as we understand the best thing we can do to continue to develop and grow the consumption of avocados in the U.S. is to ensure that channels are fully stocked year-round — we have confidence in meeting the demand,” Lopez said.
He noted the majority of Oppy’s product will be from Mexico, out of Michoacan and Jalisco, with the remaining supply from Peru and Colombia.
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
“We are most excited about and focused on increasing the distribution of avocados from Jalisco — as it was authorized to export to the U.S. for the first time late last year,” he said.
Lopez said volume was limited a year ago, but this year has been different.
“We are welcoming new members to our roster, which strengthens the supply with high-quality avocados through the summer and introduces fresh perspectives to the market,” he said.
There continues to be innovation in the avocado business, Lopez said.
“Because of the increased growth of fresh avocados, interest in other avocado items is increasing, which includes packaged food, frozen halves, dehydrated, pulp, guacamole, oil — you name it,” he said.
Lopez said Oppy’s avocado program benefits from strong support from Avocados From Mexico, the Hass Avocado Board and multiple other boards.
“With Avocados From Mexico investing significant funds into campaigns that do a fabulous job at driving consumption, the Hass Avocado Board supports the industry with fantastic research and studies about the benefits of avocados,” he said. “This category is fortunate to have such incredible support.”
Demand for both conventional and organic avocados is climbing, Lopez said.
“In the past, avocado consumption was mainly driven by ‘super users,’ those who consumed avocados daily,” he said. “However, in recent years we have seen a growing number of those experimenting with avocados and incorporating them into their diets. This trend has expanded the consumer base, and we anticipate further growth in the future.”
Beyond the U.S., Lopez said China and India offer rising export opportunities.
Oppy is growing its supply, he said, having Avoworks join Oppy and Eco Farms early last year to build U.S. sales.
“We have the capacity to grow and pack significant volumes for the market with reliable supply,” he said.
PACKAGING PERSPECTIVE
Oppy prioritizes sustainability in its packaging choices, Lopez said.
“While most of our business is conducted in bulk, we are actively researching and developing sustainable packaging options,” he said. “Nets are currently the most common choice, but we aim to offer consumers a variety of packaging options. We are also exploring innovative technologies for shelf-life extension and food waste reduction.”
In addition, Oppy supports private label programs for retailers, Lopez said.
“Collaborating with our valued retail customers to differentiate themselves and offer superior quality avocados is important to us,” he said. “By helping them stand out, we strengthen our partnerships and promote increased consumption of avocados.”
The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.
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