Oppy expands California table grape acreage

Further strengthening its supply in California, Oppy is pleased to introduce new acreage under the Ocean Spray label.

Committed to providing customers with a consistent and diverse grape supply, the company kicks off the San Joaquin Valley season from ranches in Wasco, through McFarland, Pixley, Farmersville and Strathmore. Together, these five regions are expected to produce 20 percent more than Oppy harvested in 2022 as more acreage comes online.

“We are well-poised to meet the increasing demand for high-quality grapes with both domestic and internationally grown fruit,” said senior vice president of categories and marketing James Milne. “As the California industry compresses, Oppy ranches continue to grow alongside consumption. We’ve prepared for this transition, bringing Piers Hanbury onto our team last year.”

Building T&G’s export grape category in California a decade ago, Hanbury eventually oversaw its global grape program, leading supply to and from the U.S. including Peru, Chile, Australia, South Africa, Asia and Europe. Hanbury’s expertise and strategic approach encompassed new variety licensing deals and breeding programs.

Now Oppy’s director of category development, Hanbury shared, “It is an honor to be a part of this team and leverage my expertise to build premium grape supply for North Americans — and it makes it much easier to do so in the Ocean Spray brand alongside preferred licensed new varieties.”