Oppy expands California table grape acreage

From Fresh Plaza | 19 June 2023

Overview of table grapes in the U.S. market, complemented by charts from Agronometrics. Original published on June 15, 2023. 

Further strengthening its supply in California, Oppy is pleased to introduce new acreage under the Ocean Spray label.

Committed to providing customers with a consistent and diverse grape supply, the company kicks off the San Joaquin Valley season from ranches in Wasco, through McFarland, Pixley, Farmersville and Strathmore. Together, these five regions are expected to produce 20 percent more than Oppy harvested in 2022 as more acreage comes online.

“We are well-poised to meet the increasing demand for high-quality grapes with both domestic and internationally grown fruit,” said senior vice president of categories and marketing James Milne. “As the California industry compresses, Oppy ranches continue to grow alongside consumption. We’ve prepared for this transition, bringing Piers Hanbury onto our team last year.”

Building T&G’s export grape category in California a decade ago, Hanbury eventually oversaw its global grape program, leading supply to and from the U.S. including Peru, Chile, Australia, South Africa, Asia and Europe. Hanbury’s expertise and strategic approach encompassed new variety licensing deals and breeding programs.

Now Oppy’s director of category development, Hanbury shared, “It is an honor to be a part of this team and leverage my expertise to build premium grape supply for North Americans — and it makes it much easier to do so in the Ocean Spray brand alongside preferred licensed new varieties.”

grape volumes by origin 1

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

Candy Hearts is a new addition to Oppy’s conventional and organic line-up this year, a testament to its response to evolving consumer preferences and driving innovation. All Ocean Spray grape varieties are available in clamshells and bags.

Furthermore, Oppy continues to integrate agricultural technology into its crops this season, utilizing Bloomfield Robotics’ proprietary FLASH camera to collect data, which is then processed through deep learning AI to forecast yield at the cluster level. Such insights inform decision-making, enhance plant performance and promote overall crop health.

“We look towards a fantastic five-month season in California as we ensure stable year-round supply with our transition to Peru, Brazil, Chile, South Africa and Mexico,” said Hanbury.

Oppy plans to participate in Sun World’s 2023 Field Days, furthering its commitment to stay on the edge of innovation in the grape category.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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