North Bay Produce Brings Ample Promotional Opportunities for National Blueberry Month

From And Now u Know | 12 July 2023

Overview of organic blueberries in the U.S. market, complemented by charts from Agronometrics. Original published on July 7, 2023. 

TRAVERSE CITY, MI – Warm weather, outdoor gatherings, and a burst of blue in the produce department. These are all signs of an awaited celebration that takes place during the month of July: National Blueberry Month. Luckily for retailers and consumers alike, North Bay Produce’s blueberry program is looking strong for month-long merchandising plans.

July ignites a prime opportunity to promote blues in larger packs, like our 18 oz and 2 lb presentations. Our current production in Michigan, Oregon, Washington, and British Columbia will offer our customers consistent volumes and quality on both conventional and organic blues. Each of these locations has reported a great pollination period, which should translate to a good-quality crop and an excellent eating experience.

With steady volumes in the market, organic blueberries should be promoted more than ever before in the month of July.

blueberry volumes by his 7

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

Contact your North Bay rep today to harness the abundant opportunities of National Blueberry Month.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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