Naturipe Farms Reports Successful Raspberry Season; Fernando Aguiar Comments

From And Now u Know | 21 September 2023

Overview of raspberries in the U.S. market, complemented by charts from Agronometrics. Original published on September 19, 2023.

SALINAS, CA – This year in the Northern Hemisphere, fall will be a time of beautiful changing leaves, crisp autumn air, and, thanks to Naturipe Farms, delicious raspberries. As the supplier hits its peak for its proprietary varieties out of Central Mexico, it is projecting to have the strongest season on record for promotional volumes of raspberries.

raspberry volumes by ori

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

“At Naturipe Farms, we’re excited to see the fruits of our labor, both figuratively and literally, result in another expansive growing season that will allow us to offer even larger volumes of our raspberries to our customers,” said Fernando Aguiar, Director of Business Development for Naturipe Farms. “Our growers are working hard year-round to produce the best raspberries with flavor that will keep consumers coming back for more.”

For Naturipe, the 2023–24 season will mark another year of exponential growth and greater availability for these delectable berries. According to a release, the brand’s 100 percent proprietary raspberry program features varieties that have been selectively bred for flavor, color, and overall eating experience.

Naturipe Farms’ growers in Central Mexico and Baja offer several varieties. This includes the Centennial, which features the true raspberry-red hue and equally tart and sweet taste that raspberry consumers know and love.

The berry provider will offer its raspberries in all standard pack sizes, as well as a few new sizes and styles. Naturipe will continue to offer strong volumes of the berry variety throughout the fall season, giving retailers the opportunity to offer special promotions in-store.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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