Naturipe Farms Launches Sixth Annual FeBLUEary™ Campaign; Jim Roberts Shares
From
| 2 February 2023
Overview of blueberries in the U.S. market, complemented by charts from Agronometrics. Original published on February 1, 2023.
SALINAS, CA – Naturipe Farms is putting the “blue” in Fe(blue)ary. The supplier has launched its sixth annual FeBLUEary™ campaign as we kick off the second month of the year. Naturipe is reporting strong promotable volumes of its proprietary blueberry varieties as peak import season kicks off, bringing bright, juicy berries from Peru, Mexico, and Chile.
“We are so excited to see the fruits of our growers’ labor. They’ve well-earned their reputation for growing high-quality and delicious berries year after year,” said Jim Roberts, President of Sales. “Their dedication and commitment means retailers and shoppers are able to enjoy flavorful blueberries all year long. This first peak of the 2023 import season is an exciting time for Naturipe as we supply our exceptional proprietary varieties of the superfruit to grocery stores nationwide.”
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
Naturipe expects to have promotable volumes of its organic and conventional varieties in the beginning of the year through March, with the largest quantities in February. This will give retailers opportunities to promote blueberries with different pack size options, highlighting their many health benefits. The pint size packs are great for snacking, while many families prefer the larger 18 oz clamshells, a press release stated. The supplier anticipates a strong crop from California, Georgia, and Florida this spring.
Naturipe’s Globally Local™ program has a network of family growers around the world. This enables Naturipe to offer high-quality blueberries to consumers year-round. The “Blueberry Express” can ship blueberries to the United States in significantly less time, providing improved shelf-life.
“Between considerable volumes, a new shipping service, and delicious varieties, we are excited to re-launch our FeBLUEary campaign this year,” said Roberts. “This is the start of what’s expected to be a strong year for blueberry growth, delivering retailers and consumers a tasty berry that’s packed with heart-healthy benefits.”
Naturipe’s growers have invested significant time and resources for generations to develop unique varieties. The state-of-the-art breeding program develops sustainable genetics to create unique varieties that meet the needs of retailers and consumers, resulting in less waste and ensuring berries can continue to be grown in a way that is safe for growers, consumers, and the environment.
The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.
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