Mexican strawberry growers focus on supplying US market

“We are located in Guanajuato, Mexico, where we grow strawberries with public varieties such as Frontera, Royal Royce, and San Andreas on eight hectares. Our harvesting is from October to May but exports only from October to March, the rest is sold to the domestic market. The volume we expect is 90 tons per hectare. The US is our main market with good prices in October and November, then after Thanksgiving, prices on berries go down,” states Torres.

He says the discipline of growing strawberries in Mexico follows a set pattern with hundreds of growers focusing on supplying specialist distributors and marketers. He grows organic and conventional strawberries. “Our establishment is no different from others in Mexico because there is already a set ‘way’ for growing berries, so everyone tries to attach to it. Opportunities are in better varieties since they give more resistant and better fruit, but working with these patented varieties forces you to work with only a few big brands,” that can be a bit restrictive, says Torres.

“We are only growers. The distribution, sales, and branding are up to the companies we pack for. Berrylovers and Always Fresh are the two brands that have all the logistics, sales to the supermarkets and distribution in general, and of course, other growers to fulfill the demand. Simply put in a few words, they pay us only for the fruit. They give us the packing material, and we just have to pack it with the requested quality and deliver in a nearby cooler,” concludes Torres.