Launch of new greenhouse grown raspberry

From Fresh Plaza | 12 October 2023

Overview of raspberries in the U.S. market, complemented by charts from Agronometrics. Original published on October 11, 2023.

Mastronardi Produce announces the launch of Summer Dream™ raspberries, its latest berry innovation under the SUNSET brand. Summer Dream is a proprietary variety that produces consistently plump and juicy berries. The high Brix variety is sweeter than a traditionally tart raspberry.

“We are very excited to bring this remarkable raspberry to market,” said Paul Mastronardi, President & CEO of Mastronardi Produce Ltd. “Summer Dream outperforms other raspberry varieties currently in retail in both flavor and shelf life, which sets it apart.”

The multi award-winning variety is backed by the same berry dream team that brought WOW Berries to market. SUNSET has exclusive rights to growing, distributing, and marketing the ruby red raspberry.

The label has been designed to captivate consumers and for the raspberries to land in shopping carts. Palm trees and a sunset scene instantly communicate a tropical, summer vibe on a palette of electric colors like teal, pink, and orange.

raspberry volumes by his 1

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

Summer Dream raspberries will be freshly picked and packed into two convenient size formats: a 6 oz clam perfect for the consumer on-the-go and a 12 oz clam suited for families and the daily berry consumer.

Available this fall in top retailers throughout the US, Summer Dream raspberries will be on spotlight at the IFPA Global Produce & Floral Show in October. Visitors to the trade show are invited to booth #1281.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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