Jasmine Vineyards Talks Upcoming California Grape Season

From And Now u Know | 15 April 2021

Overview of the California Grapes in the U.S. market, complemented by charts from Agronometrics. Original published on April 15, 2021.

DELANO, CA – We have gone from zero to sixty in terms of temperature in Sacramento. Despite my dread surrounding the inevitable 100-degree weather, I find solace in knowing that warmer days mean California grapes will be hitting shelves before we know it. Jasmine Vineyards is one supplier preparing for the push, and I recently got the scoop on some of its market insights.

Jon Zaninovich, President, Jasmine Vineyards

Jon Zaninovich, President, Jasmine VineyardsJon Zaninovich, President, Jasmine Vineyards“Between now and June, we’ll start to see imports waning while California grapes start to become available,” said Jon Zaninovich, President. “The California Table Grape Commission will be promoting California-grown table grapes across a variety of media channels, and Jasmine Vineyards will continue our outreach to consumers via social media, and to trade buyers through Fresh Alerts™.”

Origin (Volume in Kg) of table grapes in the US Market in 2020
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

Jasmine Vineyards is in the spring shoot development cycle of its grape operation right now, and the team is seeing clusters already beginning to develop on early varieties. Jon assured me that at this stage in the season, Jasmine Vineyards is seeing excellent progress that is on par with previous seasons.

“We’re enjoying typical Central Valley, California, weather patterns, with bud break happening right on schedule. We expect to see promotional volumes in July once California grape season is in full swing,” Jon added.

Table grapes by History in the US Market (Volume in Kg)

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

He went on to note that current market pricing for table grapes is also in line with prior years. Jasmine Vineyards anticipates a busy California grape season ahead and continues to follow enhanced safety procedures throughout its facilities.

Beautiful California grapes are in our sights, folks!

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.
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