“Indian mangoes represent the largest future opportunity for the US market”

The fact that US produces its own pomegranates makes the competition in the market even stronger for this product, Khakhar emphasizes. “Whole pomegranates and pomegranate arils are also shipped in large quantities. Indeed, the eating quality of the Bhagwa variety grown in India is known to be superior to various other origins. Although Indian pomegranates compete against the US domestic crops as well as the South American ones, the Indian variety has the advantage to be available all year round with a consistent bright red colour, quality, and a stable price.”

When it comes to mangoes, India has to compete with South America and Australia, while also having to adhere to the mandatory processes to be able to export to the US, Khakhar explains: “Commodity-wise, India competes against different countries to export to the USA. For example, while South American mangoes are more affordable due to the transportation modes used, either via sea or roads, in comparison with Indian speciality mangoes, which are only air freighted. However, considering they are ready-to-eat and of high quality, they become a good value for money alternative.”

“On the other hand, Australian mangoes may prove more expensive because of their higher air freight rates. Irradiation being one of the mandatory steps for mangoes to be exported to the USA, India has also established irradiation centres. Our mango packhouse is conveniently located close to several such centres and international airports to ensure regulatory-compliant and fast shipments,” Khakhar explains.

“We believe that Indian mangoes represent the largest future opportunity for the US market. Although, such varieties as Alphonso, Kesar and Banganapalli are still sought after, mostly by the Indian diaspora in the USA, the largest pool of consumers remains untapped. Our objective in the coming years is to increase the awareness of the mainstream population in such varieties with an extensive marketing plan and target to more than double the volume of our 2023 shipments. To do so, we rely on our brand, Mango First, which offers high quality fruits in a premium packaging in boxes of count 4, 6 or 12.”

Kay Bee Exports is now getting ready for their ginger season, which is also being exported to the United States. “The harvest of our ginger will start in the next couple of weeks. While ginger is a relatively new addition to our portfolio, we’ve seen its demand grow over the past three years and have proportionally increased our processing capacities. Our ginger is pesticide residue free and packed in our BRC Grade A packhouse in compliance with all international standards of hygiene and ethics,” Khakhar concludes.