“Compared to the same period in 2022, US avocado prices are almost half”
From
| 28 April 2023
Overview of avocados from Mexico in the U.S. market, complemented by charts from Agronometrics. Original published on April 27, 2023.
The price of avocados in the US market are about half of what they were, despite strong sales during the recent Super Bowl final weekend, says Mexican grower and exporter Francisco Murguía, from Frutos Guadalajara.
“After the Super Bowl event prices have remained slightly downwards; compared to the same period in 2022, prices are almost half,” states Murguia.
He says Frutos export destinations include countries such as The Netherlands, Canada, Japan, Spain, the Middle East, and, recently, any state in the United States. “Our capacity is to supply our wholesale buyers with 150-200 tons weekly.”
Response to increases in international supplies
The increase in prices of inputs and services to produce and export avocados is a challenge that Frutos Guadalajara intends to cushion with strategic planning in the medium and long term says Murguia.
“The current international scenario has motivated the company’s internal areas to redouble efforts in making each stage of the production chain, from harvest to export, more efficient. These plans involve installing top-level technologies that allow data collection in orchards, packers, and distribution for precise real-time decision-making. These settings will open the doors for every resource of Frutos Guadalajara to be used wisely, avoiding waste and reducing costs.”
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
Murguia says Frutos Guadalajara is considered one of the promises of the next generation within the Mexican agro-industrial sector. “This contemplation is due to our top-level corporate structure and a solid commitment to raising social and environmental standards within one of the world’s most traditional industries after achieving the most prestigious national and international certifications in the market. This includes Rainforest Alliance, Global G.A.P., SMETA, Bioagri Cert, and SENASICA. We focus on transitioning to a technological phase throughout the production chain, from orchards to export.”
Frutos’ efforts is not only focused on technological and administrative aspects. “Regarding social impact, over 50% of our managerial positions are held by women. We are also increasing the percentage of young people within our workforce, which is relevant since the agricultural sector is one of the most lagging in gender and youth involvement,” states Murguia.
“Throughout history, agriculture has been and will continue to be the cornerstone for the development of humanity. Companies involved must seek a technological and social transition in favor of human rights and gender equity. With its focus on the three pillars of sustainability and its technological approach, Frutos Guadalajara positions itself as one of the key players for the future of the Mexican agro-industry,” states Murguía.
The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.
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