California Giant Berry Farms’ Markus Duran Gives Updates on Raspberry Harvest

WATSONVILLE, CA – As an avid consumer of berries, I will emphatically push raspberries to the very top of my must-have list—they occupy a spot in my chiller year-round for good reason. California Giant Berry Farms is one supplier that continues to keep these juicy babies in stock, so I wanted to get the inside scoop on the grower’s raspberry harvest with Markus Duran, Director of Bushberry Supply.

“Last week was opening week for our growers in Watsonville, California, and we have been seeing excellent quality of the raspberry crop so far,” Markus tells me. “We have had a very cool spring this year, which raspberries love. This season started about a week later than normal, but we are foreseeing no issues for the harvest.”

Incoming warm weather will keep volumes steady, Markus noted, which could speed up production. Shoppers like me will be delighted to hear that California Giant is expecting a robust and steady supply of California fruit in about a week, and this should last through summer and fall.

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

For shoppers that just can’t get enough of this tangy goodness, Markus lets me in on California Giant’s expansion plans for the program, which bolsters the grower’s year-round offerings and meets high shopper demands.

“Our year-round raspberry program in Mexico continues to expand, as does our raspberry acreage in California,” says Markus. “As we’re heading into the warmer months, consumers will be looking to stock up on fresh berries for that in-season taste. Both market and demand look to be strong for raspberries, and we are expecting to meet these needs with a strong volume of high-quality fruits.”

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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