California Giant Berry Farms Highlights 2022 Happiness Harvested Campaign; Kyla Oberman Comments

From And Now u Know | 11 October 2022

Overview of berries from California in the U.S. market, complemented by charts from Agronometrics. Original published on October 10, 2022. 

WATSONVILLE, CA – October 27 is jumping out on our collective calendars, and for good reason. International Fresh Produce Association is bringing its Global Produce & Floral show to Orlando, Florida, and the California Giant Berry Farms team is eager to showcase its offering of high-quality strawberries, blueberries, raspberries, and blackberries through the lens of the brand’s 2022 Happiness Harvested campaign.

Happiness Harvested celebrates the hard work that goes into bringing quality berries to the table, and the innate joy that fresh berries bring—to consumers, retailers, foodservice, and beyond,” said Director of Marketing Kyla Oberman. “From our dedicated grower-partners to the hardworking harvest crews and California Giant family, we wanted to shed light on the people who make it all possible.”

With berries in tow, the fruit purveyor plans to focus on its year-round supply of sustainably grown fresh berries that represent the highest standards for quality, consistency, and smiles. As sponsors of the Networking Breakfast, noted the release, California Giant is providing a behind-the-scenes peek into its growing operations, showcasing the fruits of its labor and the workers that make it all possible.

Strawberries, blueberries and blackberries from California in the US market | Volumes (in KG) (CC: California Central, CS: California South)

chart 6

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

The video encompasses the spirit of Happiness Harvested, including a focus on the company’s dedication to being stewards of the land and being there for its neighbors with real reasons to smile, year-round.

“We’re thrilled to be back at the Global Show (formerly Fresh Summit) in person and look forward to sharing our dedication to stellar service and exceptionally high-quality berries,” added Oberman.

Based out of Watsonville, California, the longtime exhibitor of the annual event will be at booth #2571. Stop by to learn more about the global family of people passionate about delivering the best berries, its vision to provide the highest quality berries in the most sustainable way, conventional and organic offerings, promotable volume marketing opportunities, and more.

Make sure to have your itinerary in order as this year’s event will be berry full of insights and news galore.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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