Overview of strawberries from California in the U.S. market, complemented by charts from Agronometrics. Original published on September 12, 2023.
An autumn of strawberries is ahead for California Giant Berry Farms, as the company forecasts strong volumes of its cornerstone product out of the Santa Maria growing region. The berry purveyor’s high yields come following a challenging year of suboptimal weather—but despite this, the resilient company is on track to continue to deliver the high-quality strawberries it is known for.
“Strawberries have faced a taxing year, but California Giant grower partners and the industry as a whole are resilient,” said Nick Chappell, director of sales at California Giant Berry Farms. “We’re happy to have rebounded from a challenging year despite the setbacks faced.”
Out of the Santa Maria region, California Giant is reporting its fall crop volumes are increasing week-over-week, anticipating steady volumes to continue through October. Forecast to arrive toward the end of September, volumes from Mexico will complement California Giant’s year-round strawberry offering—bolstered with conventional and organic fruit from the Oxnard region, followed by fruit from Florida arriving early November.
California Giant’s high-quality fruit comes at a time when consumers are enjoying the year-round availability of berries more than ever. Recent USDA data reports that gains in retail per capita consumption for berries have been very strong compared with many other fresh fruits. Strawberries consumption specifically has grown from 4.6-pounds in 2011 to 6.7-pounds in 2021, an overall gain of 45 percent.
To support the expected influx of strawberries, California Giant employs Instacart advertising to drive purchase intent for fresh berries. In correlation, the brand will launch consumer engagement sweepstakes to further drive brand awareness and demand.
Through the shared industry goal to drive significant increases in strawberry consumption, California Giant continues to deliver the best berry experience by providing a year-round supply of sustainably grown fresh berries that represent the highest standards for quality, consistency and smiles.
The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.
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