Bobalu Shares Fall Crop Update

From And Now u Know | 2 November 2023

Overview of strawberries from California and Mexico in the U.S. market, complemented by charts from Agronometrics. Original published on October 31, 2023.

CALIFORNIA & MEXICO – The fall chill has settled here in California, and Bobalu’s strawberries are holding steady. Bobalu recently reported its crop update from throughout its California and Mexico growing regions, and we couldn’t wait to dive in.

“We are well into our fall season here in both Santa Maria and Oxnard. At this point, Santa Maria is just past the peak, but weekly volume is holding steady,” the company explained in its update. “Oxnard is expected to peak in the next couple of weeks, with sustained volume expected into December.”

Weather issues such as sun, wind, fog, and drizzle have made their way throughout the California growing regions this past year, and Santa Maria is one of the latest areas experiencing damp conditions. The company’s quality control team is working closely with harvest crews on each ranch to ensure the best quality in every pack.

strawberry volumes by or 4

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

“The fruit still looks and tastes great. Weather is mild and sunny in Oxnard, keeping us on track in this region for the upcoming peak,” continued Bobalu. “We shared our Salma variety berries at the recent IFPA convention in Anaheim, and they were very well received by all of the ‘tasters’ that visited our booth.”

Strawberry volumes in Mexico started to pick up in all of Bobalu’s central Mexico regions. Early quality and mild weather were welcomed by Bobalu, despite some of the storms hitting parts of Mexico at this time of the year. Size, color, and quality are looking very nice, and the company expects to start bringing increased volume into the U.S. starting next week.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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