Avocado market peaking with strong Super Bowl demand

Overview of avocados in the U.S. market, complemented by charts from Agronometrics. Originally published on February 11, 2022.

With Super Bowl promotions running hot, the avocado market was even hotter in early February. 

Size 48-count Mexican avocados crossing through south Texas were $50 to $54 fob on Feb. 4, up from about $26 to $30 per carton the same time a year ago.

Shipments of avocados from all origins were running below year-ago levels, according to statistics from the USDA. 

For the week of Jan. 23-29, shipments were 2.71 million 25-pound cartons of avocados, down about 25% from 3.67 million cartons the same week a year ago. For the last week of January, Mexico accounted for nearly 94% of total avocado shipments, with the remaining volume from California, Colombia and the Dominican Republic.

    Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

U.S. retail promotions of avocados were reported in 12,800 stores by the USDA on Feb. 4 at an average ad price of 83 cents each. That level of promotion is down compared with the same time a year ago, when the USDA reported 18,588 stores promoted avocados at a comparatively lower average price of 70 cents each.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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