The average daily prices of strawberries in the US have risen by 37.14% marking a $3.25 increase on the prices recorded on July 14, from $8.75 to $12.00. Due to a series of atmospheric rivers in California during the winter and spring seasons, a torrential downpour inundated the strawberry fields in Watsonville and Salinas, resulting in the loss of two to three months’ worth of the growing season. Earlier assessments this year had approximated damages totaling $200 million to crops, property, and equipment. While volumes did pick up momentum despite a delayed start to the season, the California Strawberry Commission officially verified a minimum of $100 million in crop losses. Spring crops in Santa Maria are currently winding down; the fall crop is expected to begin in late July to early August while strawberries from the Salinas and Watsonville areas are experiencing a gradual reduction in fruit size.
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All pricing for domestic US produce represents the spot market at Shipping Point (i.e. packing house/climate controlled warehouse, etc.). For imported fruit, the pricing data represents the spot market at Port of Entry.
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Written by: Sarah Ilyas