California table grape harvest moving steadily to December conclusion
From
| 21 October 2020
Overview of the California table grape season, complemented by charts from Agronometrics. Original published on October 20, 2020.
Under sunny fall skies the harvest of table grapes continues in the San Joaquin Valley, moving steadily toward its December conclusion according to Kathleen Nave, president of the California Table Grape Commission.
“Fall is a beautiful time of year to harvest grapes in California,” said Nave. “The vineyards are full of fruit, the mornings are cool and the afternoons are sunny and warm but not hot.” Nave said that many of the newer varieties of grapes were bred to be harvested in the fall. “Nearly 50 percent of the California grape volume is shipped to consumers from October through January,” she said, “making California grapes very much a fall and early winter fruit.”
Volume (in LB) of grapes from California in the US market
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
According to Nave, this time of year there are often suggestions from grape growers in other countries that California production will fall short of what is needed to supply the US market through December. “California has dominated grape sales through December for years and this season is no different,” she said.
Origins of the table grapes in the US market during the 2019 California season
Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)
“Promotion work with retailers and conversations with consumers through social media, influencers, and advertising in multiple mediums are moving ahead full speed to support the promotable volumes of November and December and support the wrap-up in January.”
The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.
Access the original article with this (Link)
