“The multi-source strategy addresses the dynamism and risk of the avocado market”

Overview of avocados in the U.S. market, complemented by charts from Agronometrics. Original published on May 22, 2025.

The multi-origin strategy has become a key tool for guaranteeing fresh fruit 365 days a year in a global market marked by weather variations, logistical demands, and price pressure. By combining different origins, exporters manage to mitigate risks. This diversification not only makes it possible to maintain the continuity of supply but also to optimize quality and make better use of each season’s opportunities.

Baika, a company operating in the avocado, citrus, dried fruit, and blueberry business as part of the Hortifrut group, is firmly committed to a multi-origin strategy that allows it to offer quality fresh fruit 365 days a year. “Today’s business has become about risk management. Having multiple origins gives us flexibility and allows us to optimize harvest windows,” stated Víctor Ruete, company representative and chairman of Tropical Millennium’s board.

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

Baika’s avocado supply comes mainly from Chile, Peru, Colombia, the Mediterranean, and Mexico, Ruete stated. This diversification is important to adapt to the logistical, weather, and commercial problems of the global avocado market, which is increasingly competitive and under pressure every year due to the dynamism of production volumes and the retail sector’s demands.

“The United States remains Baika’s main export destination, both in terms of volume and value, consolidating its position as a strategic market due to its status as the world’s largest consumer of avocados. Our Naturipe commercial platform, operated by Baika USA, and our multi-origin status allow us to actively participate in retail programs with quality fruit that complies with demanding market standards, ensuring our competitiveness in this key market,” he stressed.

Chile continues to be a strategic pillar for Baika. In the 2024-2025 season, the country produced nearly 235 million kilos of avocados, 135 million of which were exported, and 100 million were destined for the domestic market. In addition, the country imports 60 to 70 million kilos, mainly from Peru. “The Chilean domestic market is a priority for us; it has strong consumption and one of the world’s highest per capita consumption rates,” Ruete said.

Peru is expected to produce a record of up to 750 million kilos of avocados in 2025. Mexico, the world’s largest producer, expects a 5% increase next season, equivalent to an additional 150 million kilos. “Five per cent in Mexico is more than all of Chile’s exports,” stated Ruete, highlighting the importance of this origin in global supply.

The company is also closely monitoring Colombia’s potential, due to its almost continuous production and strategic location for quickly supplying both Europe and the East Coast of the United States. “Colombia is a logistical gem, with very short transit times to the main markets,” Ruete said. Brazil is also emerging as a new player, thanks to the development of new plantations and growth in its domestic consumption.

In an environment of price pressure in Europe this summer, which could reach between 6 and 8 euros per box for top-quality fruit, Baika prioritizes quality and optimal ripeness as differentiating factors. Its stake in Tropical Millennium allows for greater control of the value chain and proximity to the end customer.

Ruete also highlighted the economic impact of avocado cultivation in producing countries: “These sectors not only generate employment, but also strengthen local economies and promote sustainable investment in rural areas.”

In parallel, Ruete stressed that Morocco has changed the landscape of the European avocado market during the winter. Its 2024-2025 season began in November with early, good-quality fruit, which represents direct competition for overseas origins such as Chile, Colombia, and Peru. Thanks to its geographical proximity, Morocco can deliver fresher fruit with shorter transit times (2-3 days), giving it a clear logistical advantage. In addition, Ruete said, Morocco is consolidating itself as a key player in the first quarter of the year with a production potential of more than 200 million kilos.

Finally, faced with global consumption growth, especially in Europe, where it is expected to exceed 1,000 million kilos for the first time in 2025, Baika continues to expand its sales network and bet on new markets such as India, Brazil, and Oceania. “The future of the avocado depends on our ability to adapt with flexibility, efficiency, and commitment to quality,” he concluded.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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