Superfresh Growers kicks off blueberry season

From The Packer | 13 June 2024

Overview of blueberries from Oregon in the U.S. market, complemented by charts from Agronometrics. Original published on June 12, 2024.


Yakima, Wash.-based Superfresh Growers expects to deliver both a strong season of Northwest blueberries, starting with fruit from Norris Farms in southwestern Oregon.

Norris Farms harvests around 1,000 acres of blueberries and kiwi berries, according to Superfresh Growers.

Superfresh Growers will have strong volume of both conventional and organic blueberries in 2024, company officials said in a news release.

“We take great pride in our partnership with the Norris family,” Ryan Cleary, director of blueberry sales at Superfresh Growers, said in the release. “The Oregon fresh crop forecast is up 145% this year. Quality is off the charts at Norris Farms, and we’ll be able to hit the ground running right out of the gate on both conventional and organic. Our production in Washington will kick in shortly after Oregon, ensuring we have a promotable crop all summer long.”

blueberry volumes by ori 1

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)


“The fruit set looks great this year,” Norris Farms’ Ellie Norris said in the release. “There’s been a great combination of intermittent warm and cool days with periodic rains. Pollination was more successful than in previous years as well. We’re very excited about how early some of our fields have ripened and plan to start harvesting earlier than usual. We’re set to have a very successful season.”

The climate and fertile soil of the Umpqua Valley contribute to the production of exceptional blueberries, and its packing facility helps the fruit maintain peak freshness, the release said.

Superfresh Growers says it is a one-stop for summer fruits, including cherries, blueberries, apples, pears and kiwi berries. 


The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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