Strawberry prices dropping as good weather bumps up volumes

Overview of strawberry volume and pricing in the U.S. market, complemented by charts from Agronometrics. Original published on February 26, 2025.

Strawberry prices are starting to ease due to increased availability. Quality has improved in all regions.

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

Santa Maria

• Markon First Crop (MFC) Strawberries are available
• The fall crop has passed its peak; volume is downtrending
• Size currently ranges from 12 to 16 berries per 1-pound clamshell
• Quality is good; color is improving daily
• White shoulders have been reported

Oxnard

• MFC Strawberries are available
• The season is at its peak and will end in mid-April
• Volume is steady
• Size currently ranges from 10 to 16 berries per 1-pound clamshell
• Quality is good; color is deep red color and flavor is sweet

Mexico (into South Texas)

• Peak season has passed
• Size currently ranges from 16 to 24 berries per 1-pound clamshell
• Quality is good; uneven ripening and light bruising have been reported
• Harvesting will run through mid-March

Florida

• MFC Strawberries are available
• The season will run through mid-March due to the late start and cooler weather
• Volume has increased
• Size currently ranges from 12-16 berries per 1-pound clamshell
• Quality is good; some misshaped berries have been reported due to January’s cold snap

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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