Large raspberry crop contains new varietals

Overview of raspberries from Mexico in the U.S. market, complemented by charts from Agronometrics. Original published on August 30, 2024.

Naturipe Farms says this year’s raspberry crop is breaking company records. Coming from both Baja and Central Mexico, its proprietary conventional and organic varieties will be available in high quantities.

“We’ve spent decades carefully cultivating our raspberries, and this year’s crop is some of our best – both in terms of yield and quality,” said Fernando Aguiar, director of business development. “Our commitment to meeting customer needs has driven this expansion.”

The record volumes are due to two factors: first, the company has seen customer demand for raspberries rising, and as a response, has expanded its acreage in all growing areas. This allows for more berries to be grown, harvested, and distributed. Secondly, its proprietary raspberry varieties are performing well this season thanks to a variety of environmental and growing factors.

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

The company anticipates strong volumes of both conventional and organic raspberries through the end of the year. The improvements in acreage and crop quality position Naturipe to continue this increased growth in the future.

“We’re excited to provide our customers with a plentiful selection of raspberries that we are confident will be a standout for retailers and consumers,” added Jim Roberts, president of sales. “We understand the importance of meeting customer expectations and are dedicated to ensuring that when consumers come back for more of our exceptional raspberries, we will be there to provide them consistently.”

The company will continue to meet the increased demand for raspberries with a full range of packaging options and promotional support for customers. Retailers are encouraged to promote raspberries throughout the fall with in-store advertisements and signage. Raspberries are typically considered a late summer berry, so Naturipe also recommends promoting recipes, such as oatmeal raspberry cookies, berry citrus scones, or mixed berry baked French toast.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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