The 2024/2025 campaign has been an exceptional one for the Peruvian blueberry industry. The commercial expansion of blueberries began in 2011; since then, blueberries have faced numerous challenges but have ultimately established themselves as Peru’s top agricultural export product. This success is attributed to Peru’s favorable climate, substantial investments in technology, the introduction of improved blueberry varieties, and crucial trade agreements with major markets like the United States and China. Additionally, the industry has generated over 200,000 direct and indirect jobs.

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