First Kiss kicks off the fall apple season early

Overview of apples from Minesota in the U.S. market, complemented by charts from Agronometrics. Original published on August 5, 2024.

First Kiss® will be an early variety primer to the fall apple season. Available from Honeybear Brands’ Midwest facilities in mid-August, this variety provides a jump start to new fresh crop sales. First Kiss–which debuted in limited supply to a fan base of committed consumers over the past few years–is headed back to retailer shelves in greater numbers this season.

First Kiss is a descendant of the favorite Honeycrisp variety and developed in the same Minnesota growing region where the first Honeycrisp was discovered. The variety is a sweet/tart, juicy apple with a firm, crisp bite, deep scarlet skin, and bright white flesh.

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

“Demand for premium apples remains high, and First Kiss represents the start of apple season,” says Don Roper, vice president, sales and marketing, Honeybear Brands. “Shoppers and retailers are ready for an injection of fresh flavor on the apple deck. Apple lovers anticipate the First Kiss variety on store shelves and it’s a signal that the apple harvest and flavors of fall are not far behind. Like every first kiss, it’s fleeting, so enjoy them while you can.”

Brought to market by Honeybear Brands and grown exclusively in Minnesota, First Kiss will begin shipping nationwide in mid-August.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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