Boosting Mexico’s berry production with infrastructure upgrades

Overview of berries from Mexico in the U.S. market, complemented by charts from Agronometrics. Original published on October 15, 2024.

In an effort to enhance investments in Mexico’s countryside, Héctor Luján, the executive director of Hortifrut, a company specializing in the cultivation and sale of berries, highlighted the necessity of upgrading road and hydraulic dam infrastructure. Luján, in a conversation with MILENIO, emphasized that such investments are crucial as their agricultural activities are located in rural, often overlooked regions. He pointed out the importance of these developments for fostering an environment conducive to investment and promoting comprehensive community well-being.

Luján also touched on the trend of nearshoring, noting its presence in agriculture since the 1990s, with many choosing to invest in Mexico for the purpose of exporting to high-demand markets like the United States, thanks to Mexico’s favorable workforce and climate conditions for winter berry production. He shared his experience with Mexico’s entry into the winter berry market, which now serves North America and Europe.

Source: USDA Market News via Agronometrics.
(Agronometrics users can view this chart with live updates here)

According to the Ministry of Agriculture and Development, berry production in Mexico is on the rise, with significant harvests of strawberries, raspberries, and blackberries reported as of May 31. This sector not only provides food and economic resources to families but also generates substantial employment across 21 Mexican states, with strawberries, raspberries, blackberries, and blueberries contributing variably to job creation.

The News in Charts is a collection of stories from the industry complemented by charts from Agronometrics to help better tell their story.

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